In the News: Face it! Here’s your feedback “Money never starts an idea; it is the idea that starts the money,” said W J Cameron, and the birth and rise of Entropik Tech personify the quote. Everybody has watched movies … Read More
media content
Level Up your Media Research
New ways of creating, distributing and receiving content have brought in more clutter to the media segment. Affect Lab gives your brand a competitive edge by enabling you to analyze effectiveness of your content. How ? Choose From… … Read More
Add the power of Human Emotions to your Advertising
As advertisers we spend so much time creating videos & chasing viewers via paid advertisements that we miss out on, incorporating consumer feedback & ensuring our content resonates with users at an ‘emotional level’. Instead of bombarding users with content … Read More
Detection of Media Enjoyment using Single-Channel EEG signal
We propose to use real-time single-channel EEG signal to quantify user enjoyment level elicited by media content. Selected time-frequency components from single-channel frontal EEG were extracted and formed a statistical multivariate model predicting user enjoyment level. Frequency components from Theta, … Read More
