media content

Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up

Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up

In the News: Face it! Here’s your feedback “Money never starts an idea; it is the idea that starts the money,” said W J Cameron, and the birth and rise of Entropik Tech personify the quote. Everybody has watched movies … Read More

Level Up your Media Research

  New ways of creating, distributing and receiving content have brought in more clutter to the media segment. Affect Lab gives your brand a competitive edge by enabling you to analyze effectiveness of your content. How ?     Choose From… … Read More

Add the power of Human Emotions to your Advertising

As advertisers we spend so much time creating videos & chasing viewers via paid advertisements that we miss out on, incorporating consumer feedback & ensuring our content resonates with users at an ‘emotional level’. Instead of bombarding users with content … Read More

Research

Detection of Media Enjoyment using Single-Channel EEG signal

We propose to use real-time single-channel EEG signal to quantify user enjoyment level elicited by media content. Selected time-frequency components from single-channel frontal EEG were extracted and formed a statistical multivariate model predicting user enjoyment level. Frequency components from Theta, … Read More

Affect Lab