media planning

Level Up your Media Research

  New ways of creating, distributing and receiving content have brought in more clutter to the media segment. Affect Lab gives your brand a competitive edge by enabling you to analyze effectiveness of your content. How ?     Choose From… … Read More

Marketing 101: Questions Every Content Marketer Should Ask

Social media today, is super cluttered! The volume of content being shared by users and businesses, is increasing by the day. This has resulted in even the best of brands failing at reaching out to their audience with the right … Read More

Add the power of Human Emotions to your Advertising

As advertisers we spend so much time creating videos & chasing viewers via paid advertisements that we miss out on, incorporating consumer feedback & ensuring our content resonates with users at an ‘emotional level’. Instead of bombarding users with content … Read More