Media research

Entropik Tech – India’s only Emotion AI company

The article was originally published in PEAKLIFE Magazine With the CEO & Founder, Ranjan Kumar, Peaklife explores more about Entropik Tech While watching an advertisement you might not be paying attention to how your emotions are reacting to it, but … Read More

Analytics Insight Magazine – Nov 2018

  Read the magazine here: https://www.analyticsinsight.net/Magazine-Issue-November-2018/#page=33

Sentiment Analysis

To put it in simple language, Sentiment Analysis reads – enormously massive data generated online by consumers who are expressing their feelings and attitudes about brands, products or services on the internet, through various social media sites, review portals, website … Read More

Failed marketing campaigns! How we aim to help marketers avoid these disasters.

  What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the open market. A lot of money, time and resources are invested into creating advertisement campaigns as they carry forward an … Read More

Level Up your Media Research

  New ways of creating, distributing and receiving content have brought in more clutter to the media segment. Affect Lab gives your brand a competitive edge by enabling you to analyze effectiveness of your content. How ?     Choose From… … Read More

Get your own EEG Headset!

“Conduct Research With Your Own EEG Headsets!”   Separate EEG headsets need to be procured by the user to conduct EEG research on the Affect Lab platform. Headsets that are compatible with Affect Lab Emotion AI platform are available with … Read More

Decoding consumer emotions with facial expression tracking

“Using Facial Coding To Analyze Customers In This Digital Age”   That’s correct! Conducting surveys and circulating questionnaires among customers are passe in this time and age. Today, understanding customer behavior has gone beyond these conventional methods. Marketers and businesses … Read More

Add the power of Human Emotions to your Advertising

As advertisers we spend so much time creating videos & chasing viewers via paid advertisements that we miss out on, incorporating consumer feedback & ensuring our content resonates with users at an ‘emotional level’. Instead of bombarding users with content … Read More

Why your Video Content isn’t going Viral?

Have you stumbled upon a video on YouTube with more than a million views and wondered why it went viral? While some might like to say the creator got lucky, there is actually a whole lot of work and strategy … Read More