Media

How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More

Meet Entropik Tech, India’s First Startup That Explores EmotionAI

Originally Published on : Analyticsindiamag.com From streamlining various enterprise processes to helping in deciding the recipes in the kitchen, artificial intelligence and machine learning are being largely explored. However, there is this one startup that is occupying a unique space of … Read More

Let Consumer Emotions define your media strategy for Maximum impact

Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20% of the response rate you deserve. Digital advertising spends in … Read More