Posted by Lava Kumar | June 14, 2019
How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in...

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Posted by Charu Bhatnagar | October 25, 2018
Meet Entropik Tech, India’s First Startup That Explores EmotionAI

Originally Published on : Analyticsindiamag.com From streamlining various enterprise processes to helping in deciding the recipes in the kitchen, artificial intelligence and machine learning are being largely explored. However, there is...

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Posted by Vinay Sasi | June 12, 2017
Let Consumer Emotions define your media strategy for Maximum impact

Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20%...

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