Consumers’ cognitive responses and behaviour towards brand elements, communication and marketing Ads have a significantly greater influence on their purchase intent. While customers may not realize that their emotions drive their purchases, research indicates that 95% of shopping decisions are emotion-driven. Brands … Read More
Ranjan Kumar
Entropik’s Emotion AI Tech Helping Brands Win Big by Decoding Consumer Emotions
“In a virtual environment, users can go through a whole shelf, which includes the clients’ package and a bunch of competitor packages. Our Emotion AI Tech tracks exactly where do they look, how much time they spent on a particular package,” says Ranjan Kumar … Read More
Emerging Technology Trends in HR to watch out for in 2021
Emotion AI tech hold the key by having the ability to compensate for the lack of human touch and the absence of brimming workspaces. Emotion AI has the power to revolutionize the workplace of the future. … Read More
Future of Emotion AI In The Education Sector
The ongoing coronavirus pandemic and accompanying lockdown brought ripples across the global education sector. Millions of students shifted to online learning overnight. As several industries across the globe incurred losses, the EdTech industry witnessed a boom like never before. With … Read More
Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up
In the News: Face it! Here’s your feedback “Money never starts an idea; it is the idea that starts the money,” said W J Cameron, and the birth and rise of Entropik Tech personify the quote. Everybody has watched movies … Read More
