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How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More

8 Most Valued AI Startups In India That Promise Investors Big Returns

The article was originally published on Analyticsindiamag.com In this article, we look at AI startups in India that have attracted big ticket investments in India in the last 5 years. The past investments are also an indication of most valued deep … Read More

Decoding consumer emotions with facial expression tracking

“Using Facial Coding To Analyze Customers In This Digital Age”   That’s correct! Conducting surveys and circulating questionnaires among customers are passe in this time and age. Today, understanding customer behavior has gone beyond these conventional methods. Marketers and businesses … Read More

Marketing 101: Questions Every Content Marketer Should Ask

Social media today, is super cluttered! The volume of content being shared by users and businesses, is increasing by the day. This has resulted in even the best of brands failing at reaching out to their audience with the right … Read More