Subconcious

Emotion Analytics – enabling brands to create measurable emotional engagement with their consumers

Posted by Charu Bhatnagar on April 26, 2019 | Featured

What are Emotions? Emotions, in broad terms, are manifestations of a person’s psychological states, rooted in the subconscious mind. When triggered, the responses produced are autonomous but visibly manifested in our bodies. For example, when a person is angry, it … Read More

Tags: AI, BRAINWAVE MAPPING, brand engagement, brands, consumer insights, consumers, emotion recognition, emotional connect, emotional engagement, emtionai, Eye Tracking, Facial Coding, fmcg, media industry, Subconcious

EMOTION-CONTROLLED MARKETING

Posted by Ranjan Kumar on June 20, 2017 | Featured

In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of hidden motives which escape our Observation.” What truly compels people … Read More

Tags: audio, Better ROI, Biometric Research, Brain Wave mapping, Branding, Consumer Behaviour Research, EEG, emotion tech, EmotionAI, Eye Tracking, Facial Coding, market research, Subconcious, videos