P.S. VIMM & PET are models introduced by Human Factors International
P.S. VIMM & PET are models introduced by Human Factors International
As an internet user, you’ve come across products that you are actively using today and those that you even recommend others to not try. Your basis of product judgment? User...
When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.
100%
Impact on Topline
120sec
Setup Time
20+
Emotional Parameters Measured