While we may believe that the choices a consumer makes are purely logical, emotions play a vital role in influencing them. In his book Descartes’ error, Antonio Damasio, a neuroscience professor at the University of Southern California, claims that emotion
Shopper testing or shopper insights refers to research that focuses on in-store and near-store consumer behavior. Insights gathered from shopper testing ensure that your in-store experience is not just enticing customers but also engaging them and driving more sales. Gathering
The title may sound clickbaity, but it’s not. The survival rate for passengers in an aircraft crash ranges from 49 percent to 69 percent, depending on the seat location. Compared to that, the click-through rate (CTR) for a banner ad
The COVID-19 pandemic has adversely affected numerous industries, such as aviation, hospitality, and automobile. However, it has also been a blessing in disguise for certain sectors such as e-commerce platforms. The sentiment of purchasing goods online is likely to stay
As with most organizations who have resorted to working from home during the current crisis, we at EntropikTech have been actively engaged in regulating processes across various departments to serve our clients and stakeholders to create positive ripples and aid each other
We are in an unprecedented time, where mankind is facing a global crisis with COVID 19. Though there is a serious economic impact to be taken into account, various companies continue to manage workforces remotely and employees seem to adapt
Amith Kumar, Director, Sales – He joined us not very long ago in the sales team, he is a happy go lucky guy, always full of energy and enthusiastic about work and play both, he is a great dumb charades
Geeta is a software engineer at Entropik. She is who we all love calling the quintessential good girl. A successful career woman, she has been staying away from her family making a mark for herself in the big city and
Anoop is the Sr. Front End Developer who sits quietly in a corner in front of his black coding screen and creates masterpieces that astonish everyone. You can often see him working late into the nights and coming in the