3 out of 4 women are rejected as prospective brides due to beauty biases and their looks, indicates the Dove’s Beauty Test Study. Matrimonial statistics from the Unilever-owned personal care brand reveal how society subjects every Indian woman to a
A few laughs, tears, a pair of good puns sum up the Super Bowl commercials this year. From Michael B Jordan’s steamy appearance as Amazon’s Alexa to Mila Kunis and Ashton Kutcher’s couple feud over Cheetos, viewers were awed by
Informing your customer is important but engaging them on a personal level, even more so. Tugging on the right emotions is a vital way of attracting and connecting with new customers. As people skim through 2021, here are the top
From Tom Brady hoisting the Lombardi Trophy to Tampa Bay Buccaneers bringing it home in their hometown, this Super Bowl turned out to be a blowout. But the 15-30-second spots once again hogged the spotlight, hitting varying emotional notes right
From Tanishq’s Ekatvam to Ryan Reynolds’ Satan Meets 2020, see if your favorite ad made the cut. Entropik analyzed consumer responses as they watched some of 2020’s most discussion –stirring Ad creatives. … Read More
“WhatsApp respects and protects your privacy” and “Respect for your privacy is coded into our DNA,” the newspaper ads were remarkably different from its clarifications online. The platform’s digital elucidations included, “WhatsApp does not keep logs of who everyone is messaging or calling” and “you can set your messages to disappear,” highlighting the ‘Disappear’ feature of the app, launched recently. … Read More
