As shopping behavior changed radically in the last decade, most retailers had to pivot business models to usher in digital transformation. Today, brick-and-mortar stores faced the double whammy of rising e-commerce popularity and pandemic restrictions and needed technology to enhance
Eco-friendly initiatives, futuristic features, and the raging pandemic remain recurring tropes of advertisements that shone in May. From George Clooney’s uproarious obsession with Brad Pitt to Google’s ingenious creatives, brands conveyed their messages by striking an emotional connection with customers.
The OTT war is on round-the-clock. The tussle to bring on board more subscribers means OTT players are striving to stream unique and emotionally resonating content. And today, exciting, fast-paced, action-packed, and short-form tidbits or trailers are instrumental in amping up viewers’ responses and
Entropik’s Emotion Report Analysis For 90’s Primetime Dominant Sitcom Friends: The Reunion Trailer The long-awaited fan service, brimming with an abundance of warm memories, Lisa Kudrow’s magical “My eyes, my eyes!” and revelatory details about Ross and Rachel finally aired. The on-screen reunion of
A leader in pure-play Emotion AI, Entropik enables global brands augment their consumer research with behavioral insights to gain a deeper understanding of the consumer. Bangalore, May 05, 2021: Entropik Tech, the world leader in Emotion AI, today announced the
With the ever-changing scenarios worldwide due to the global pandemic, brands are constantly trying to develop advertisements with relevant emotional messaging and appropriate tone for their audiences. Emotional sensitivity and creativity are proving instrumental in successfully advertising and connecting with
