Author Archives: Nidhi

Ad In Review: Best of Easter Ads Launched in 2021

From chocolate bunnies hopping around to ‘egg-cellent’ Easter puns, brands went all out on commercials this Easter. Whether it’s Cadbury’s Creme Egg Golden Goobilee or Target’s New Twist on Traditions, marketers leveraged Easter’s joyful theme well. Let us have a look at … Read More

In The News: Entropik Boosts Emotion-Driven Branding

As a subset of Artificial Intelligence, Emotion AI is emerging as a resourceful technology in detecting and interpreting human emotional signals. The disruptive technology of emotion recognition is ushering in changes to the consumer insights industry, and market research methods … Read More

Entropik Features in Analytics Insight’s Top 15 Emotion AI Startups

The adoption of AI, ML, IoT, deep learning technologies, and the growing need for emotional connection in digital communications in the post-COVID-19 scenario has led to rapid disruption from companies worldwide. The emotion detection and recognition industry is slated for exponential growth … Read More

Entropik’s Emotion AI Tech Enabling Global Brands Decode How Customers Feel About Them

Consumers’ cognitive responses and behaviour towards brand elements, communication and marketing Ads have a significantly greater influence on their purchase intent. While customers may not realize that their emotions drive their purchases, research indicates that 95% of shopping decisions are emotion-driven. Brands … Read More

Entropik Secures Finalist Spot under Two Categories At The 11th Aegis Graham Bell Awards (AGBA)

Entropik is a leader in Emotion AI and deep-tech innovation, earned finalists spots in the categories of Innovation in EdTech and Innovation in AI in the 11th Aegis Graham Bell Awards (AGBA). Entropik was nominated for Innovation in EdTech, Innovation in ConsumerTech, and Innovation in AI.   The … Read More

Behind Dhoni’s New Avatars in #IndiaKaApnaMantra for Vivo IPL 2021

Affect Lab platform illustrates how Emotion AI can help companies identify whether their advertisement is evoking the desired sentiments from the customers or not. By acquiring detailed summaries of consumer emotion, attention, and engagement at a subconscious level, running profitable ad campaigns is easier. … Read More

Most Emotion Triggering Ad Feb 2021

Most Emotion Triggering Digital Ads Of the Month – February 2021

Emotions ran high in the commercials marking 2021’s shortest month. From Mahindra Group’s International Day of Women and Girls in Science special to Apple TV’s Originals’ strong narratives wooed the viewers. Where Valentine’s Day, vaccination, Covid-19, and Holi remained key … Read More

How Bengaluru-based Entropik Tech decodes user emotions to help brands win customers

Entropik’s Emotion AI Tech Helping Brands Win Big by Decoding Consumer Emotions

“In a virtual environment, users can go through a whole shelf, which includes the clients’ package and a bunch of competitor packages. Our Emotion AI Tech tracks exactly where do they look, how much time they spent on a particular package,” says Ranjan Kumar … Read More

Entropik’s Emotion Report: Powerful Ads on Women’s Day 2021 that Caught Viewers’ Attention

Fueled by fantasy than reality, ad campaigns often fail to represent and market to women. However, on the occasion of International Women’s Day 2021, Entropik presents to you the latest women-centric ads stirring meaningful conversations through fun, emotional, and offbeat … Read More

Dove Stop The Beauty Test

Ad In Review: Dove’s New Campaign #StopTheBeautyTest

3 out of 4 women are rejected as prospective brides due to beauty biases and their looks, indicates the Dove’s Beauty Test Study. Matrimonial statistics from the Unilever-owned personal care brand reveal how society subjects every Indian woman to a … Read More

Affect Lab