Video conversations are becoming more commonplace by the minute. While human beings are naturally well-versed at interpreting body language, non-verbal cues, and nuanced facial expressions, remote video conversations opened an avenue of opportunities for the Emotion AI industry. … Read More
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LIFE AT ENTROPIK – GEETA SINGH RAJPUT, SOFTWARE ENGINEER, ENGINEERING THE FUTURE OF TECHNOLOGY
Geeta is a software engineer at Entropik. She is who we all love calling the quintessential good girl. A successful career woman, she has been staying away from her family making a mark for herself in the big city and … Read More
How to really measure ROI on Sports Sponsorship this World Cup?
The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More
Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies
Affect Lab employs its multimodal Emotion Recognition technologies, including EEG-Brain Wave Mapping, Eye Tracking, and Facial Coding, among others – to accurately quantify consumers psychological responses to brand offerings in a coherent and easy to comprehend tabulation, to optimize consumer … Read More
Entropik Tech wins the Amazon AI Conclave 2018 in Media & Entertainment Category
Entropik Tech, won the award in the Media and Entertainment category at the on-going Amazon AI Conclave 2018, Bengaluru Bengaluru, December 13, 2018: Entropik Tech, India’s only EmotionAI company in India, won the award in the Media and Entertainment category … Read More
CEO India: Machines Get Emotionally Intelligent – by Ranjan Kumar
Originally Published in CEO India Magazine EmotionAI platforms like Affect Lab, IBM Watson and Affectiva provide brands access to a range of Emotion Recognition Technologies. Read the original article : https://www.magzter.com/IN/Imagine-Media-&-Lifestyle-Pvt-Ltd./CEO-India/Business/303476
Entropik’s Emotion Report: Powerful Ads on Women’s Day 2021 that Caught Viewers’ Attention
Fueled by fantasy than reality, ad campaigns often fail to represent and market to women. However, on the occasion of International Women’s Day 2021, Entropik presents to you the latest women-centric ads stirring meaningful conversations through fun, emotional, and offbeat … Read More
Ad In Review: Dove’s New Campaign #StopTheBeautyTest
3 out of 4 women are rejected as prospective brides due to beauty biases and their looks, indicates the Dove’s Beauty Test Study. Matrimonial statistics from the Unilever-owned personal care brand reveal how society subjects every Indian woman to a … Read More
Most Talked About Ads in Super Bowl 2021: Entropik’s Emotion Metric Report
A few laughs, tears, a pair of good puns sum up the Super Bowl commercials this year. From Michael B Jordan’s steamy appearance as Amazon’s Alexa to Mila Kunis and Ashton Kutcher’s couple feud over Cheetos, viewers were awed by … Read More
Ad In Review: Most Emotion Triggering Digital Ads For January 2021
Informing your customer is important but engaging them on a personal level, even more so. Tugging on the right emotions is a vital way of attracting and connecting with new customers. As people skim through 2021, here are the top … Read More
Ad In Review: The Emotion Triggering Super Bowl Debut Ads
From Tom Brady hoisting the Lombardi Trophy to Tampa Bay Buccaneers bringing it home in their hometown, this Super Bowl turned out to be a blowout. But the 15-30-second spots once again hogged the spotlight, hitting varying emotional notes right … Read More
Top 10 Most Talked About Ads In #Year2020
From Tanishq’s Ekatvam to Ryan Reynolds’ Satan Meets 2020, see if your favorite ad made the cut. Entropik analyzed consumer responses as they watched some of 2020’s most discussion –stirring Ad creatives. … Read More
Ad In Review: WhatsApp Launches Print & Digital Ads for Damage Control after Privacy Notification
“WhatsApp respects and protects your privacy” and “Respect for your privacy is coded into our DNA,” the newspaper ads were remarkably different from its clarifications online. The platform’s digital elucidations included, “WhatsApp does not keep logs of who everyone is messaging or calling” and “you can set your messages to disappear,” highlighting the ‘Disappear’ feature of the app, launched recently. … Read More
Ad In Review: Oppo’s #BeTheInfinite feat. MS Dhoni
The commercial is a masterstroke from Oppo, getting millions of views not only because it was featuring Ms.Dhoni but also because it connected with the emotion of every Indian Child’s dream i.e to become a ‘Cricket Star’, and how the passion and dedication can help them to be the one. … Read More
