Masonry Blog

Entropik’s Emotion Report: Powerful Ads on Women’s Day 2021 that Caught Viewers’ Attention

Fueled by fantasy than reality, ad campaigns often fail to represent and market to women. However, on the occasion of International Women’s Day 2021, Entropik presents to you the latest women-centric ads stirring meaningful conversations through fun, emotional, and offbeat … Read More

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Dove Stop The Beauty Test

Ad In Review: Dove’s New Campaign #StopTheBeautyTest

3 out of 4 women are rejected as prospective brides due to beauty biases and their looks, indicates the Dove’s Beauty Test Study. Matrimonial statistics from the Unilever-owned personal care brand reveal how society subjects every Indian woman to a … Read More

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Most Talked About Ads in Super Bowl 2021: Entropik’s Emotion Metric Report

A few laughs, tears, a pair of good puns sum up the Super Bowl commercials this year. From Michael B Jordan’s steamy appearance as Amazon’s Alexa to Mila Kunis and Ashton Kutcher’s couple feud over Cheetos, viewers were awed by … Read More

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Ad In Review: Most Emotion Triggering Digital Ads For January 2021

Informing your customer is important but engaging them on a personal level, even more so. Tugging on the right emotions is a vital way of attracting and connecting with new customers. As people skim through 2021, here are the top … Read More

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Ad In Review: The Emotion Triggering Super Bowl Debut Ads

From Tom Brady hoisting the Lombardi Trophy to Tampa Bay Buccaneers bringing it home in their hometown, this Super Bowl turned out to be a blowout. But the 15-30-second spots once again hogged the spotlight, hitting varying emotional notes right … Read More

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Entropik’s Emotion Report: Most Emotion Triggering Digital Ads – Dec 2020

Emotions not only influence customer choices but, in many cases, determine their final decisions. Whether it’s MTV India’s latest drop #SaalKhatamHuaHaiKhatraNahi or Amazon India’s short commercial packed with outfits and sneakers, here are the top ten emotion triggering ads in the post-pandemic times. … Read More

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Top 10 Most Talked About Ads

Top 10 Most Talked About Ads In #Year2020

From Tanishq’s Ekatvam to Ryan Reynolds’ Satan Meets 2020, see if your favorite ad made the cut. Entropik analyzed consumer responses as they watched some of 2020’s most discussion –stirring Ad creatives. … Read More

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Ad In Review: WhatsApp Launches Print & Digital Ads for Damage Control after Privacy Notification

“WhatsApp respects and protects your privacy” and “Respect for your privacy is coded into our DNA,” the newspaper ads were remarkably different from its clarifications online. The platform’s digital elucidations included, “WhatsApp does not keep logs of who everyone is messaging or calling” and “you can set your messages to disappear,” highlighting the ‘Disappear’ feature of the app, launched recently. … Read More

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Video Conferencing

The Evolving World of Conversation over Video and How Emotion AI is Game Changer

Video conversations are becoming more commonplace by the minute. While human beings are naturally well-versed at interpreting body language, non-verbal cues, and nuanced facial expressions, remote video conversations opened an avenue of opportunities for the Emotion AI industry. … Read More

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Ad In Review: Oppo’s #BeTheInfinite feat. MS Dhoni

The commercial is a masterstroke from Oppo, getting millions of views not only because it was featuring Ms.Dhoni but also because it connected with the emotion of every Indian Child’s dream i.e to become a ‘Cricket Star’, and how the passion and dedication can help them to be the one. … Read More

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Affect Lab