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The Evolving World of Conversation over Video and How Emotion AI is Game Changer

Video conversations are becoming more commonplace by the minute. While human beings are naturally well-versed at interpreting body language, non-verbal cues, and nuanced facial expressions, remote video conversations opened an avenue of opportunities for the Emotion AI industry. … Read More

LIFE AT ENTROPIK – GEETA SINGH RAJPUT, SOFTWARE ENGINEER, ENGINEERING THE FUTURE OF TECHNOLOGY

Geeta is a software engineer at Entropik. She is who we all love calling the quintessential good girl. A successful career woman, she has been staying away from her family making a mark for herself in the big city and … Read More

How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More

Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies

Affect Lab employs its multimodal Emotion Recognition technologies, including EEG-Brain Wave Mapping, Eye Tracking, and Facial Coding, among others – to accurately quantify consumers psychological responses to brand offerings in a coherent and easy to comprehend tabulation, to optimize consumer … Read More

Entropik Tech wins the Amazon AI Conclave 2018 in Media & Entertainment Category

Entropik Tech, won the award in the Media and Entertainment category at the on-going Amazon AI Conclave 2018, Bengaluru Bengaluru, December 13, 2018: Entropik Tech, India’s only EmotionAI company in India, won the award in the Media and Entertainment category … Read More

CEO India: Machines Get Emotionally Intelligent – by Ranjan Kumar

Originally Published in CEO India Magazine EmotionAI platforms like Affect Lab, IBM Watson and Affectiva provide brands access to a range of Emotion Recognition Technologies. Read the original article : https://www.magzter.com/IN/Imagine-Media-&-Lifestyle-Pvt-Ltd./CEO-India/Business/303476

Eye Tracking Infographic

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WHAT IS FACIAL CODING & HOW TO USE IT FOR CONSUMER BEHAVIOUR ANALYSIS

Ad In Review: The Emotion Triggering Super Bowl Debut Ads

From Tom Brady hoisting the Lombardi Trophy to Tampa Bay Buccaneers bringing it home in their hometown, this Super Bowl turned out to be a blowout. But the 15-30-second spots once again hogged the spotlight, hitting varying emotional notes right … Read More

Entropik’s Emotion Report: Most Emotion Triggering Digital Ads – Dec 2020

Emotions not only influence customer choices but, in many cases, determine their final decisions. Whether it’s MTV India’s latest drop #SaalKhatamHuaHaiKhatraNahi or Amazon India’s short commercial packed with outfits and sneakers, here are the top ten emotion triggering ads in the post-pandemic times. … Read More

Top 10 Most Talked About Ads

Top 10 Most Talked About Ads In #Year2020

From Tanishq’s Ekatvam to Ryan Reynolds’ Satan Meets 2020, see if your favorite ad made the cut. Entropik analyzed consumer responses as they watched some of 2020’s most discussion –stirring Ad creatives. … Read More

Ad In Review: WhatsApp Launches Print & Digital Ads for Damage Control after Privacy Notification

“WhatsApp respects and protects your privacy” and “Respect for your privacy is coded into our DNA,” the newspaper ads were remarkably different from its clarifications online. The platform’s digital elucidations included, “WhatsApp does not keep logs of who everyone is messaging or calling” and “you can set your messages to disappear,” highlighting the ‘Disappear’ feature of the app, launched recently. … Read More

Ad In Review: Oppo’s #BeTheInfinite feat. MS Dhoni

The commercial is a masterstroke from Oppo, getting millions of views not only because it was featuring Ms.Dhoni but also because it connected with the emotion of every Indian Child’s dream i.e to become a ‘Cricket Star’, and how the passion and dedication can help them to be the one. … Read More

Ad In Review: Samsung’s #TheOmnipresentBoss Ad Campaign

Samsung delivers a concise message with an interesting ad campaign  #TheOmnipresentBoss, subtly highlights the latest product feature – #AltZLife – ‘Quick Switch’  Samsung’s new ad teaser titled, ‘The Omnipresent Boss’, featuring Gajraj Rao as a spying boss, garnered over 40-million … Read More

Ad In Review ‘Heineken – Back to the Bars’

Heineken’s 60-secs Ad #BacktotheBars, imagines the new normal at clubs in a pandemic-stricken world.Affect Lab deployed the Emotion AI tech to figure out what caught the viewer’s attention, how engaged audiences were to the ad film, and how long did they maintain continuous attention. … Read More

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Nike’s 90 secs the blink-and-you-miss-it ad- ‘You Can’t Stop Us,’ featuring 53 athletes, having 60+ million views on YouTube, let’s unearth the unstated response & reactions from viewers using Emotion AI tech … Read More

Media Planning Optimization | Affect Lab

Leading FMCG Brand lifts Marketing Spend ROI by 34%

A globally well-known Fast-Moving Consumer Goods (FMCG) brand with annual marketing spend of over $6 billion runs commercials in several formats on Facebook, Hotstar, and YouTube, majorly consumed through televisions, laptops, and mobiles. Given the ever-evolving complex web of ad … Read More

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