Case Studies – Media EQ

Media EQ

Ad In Review

Ad In Review – The One Where They Got Back Together | Friends Reunion

  Entropik’s Emotion Report Analysis For 90’s Primetime Dominant Sitcom Friends: The Reunion Trailer The long-awaited fan service, brimming with an abundance of warm memories, Lisa Kudrow’s magical “My eyes, my eyes!” and revelatory details about Ross and Rachel finally aired. The on-screen reunion of

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Media Planning Optimization | Affect Lab
Case Study

Leading FMCG Brand lifts Marketing Spend ROI by 34%

A globally well-known Fast-Moving Consumer Goods (FMCG) brand with annual marketing spend of over $6 billion runs commercials in several formats on Facebook, Hotstar, and YouTube, majorly consumed through televisions, laptops, and mobiles. Given the ever-evolving complex web of ad

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Case Study

Concept Testing – Scratch Film

Brand Communication and Ads are a means to convey the Values & features of Product or Brand in ways that resonate best with the Target Audience. Usually a misaligned communication leads to a drop in Organic conversion and thus low

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Case Study

Optimizing Media Plan using EMOTION AI

Case Brief A leading global FMCG brand with over 6 Bn $ in Annual marketing Spends is aspiring to solve Marketing Attribution problem using Advanced Technology of Emotion AI.  Given an ever-evolving complex web of Ad distribution channels and form

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Affect Lab