Case Studies

Ad In Review

Ad In Review – The One Where They Got Back Together | Friends Reunion

  Entropik’s Emotion Report Analysis For 90’s Primetime Dominant Sitcom Friends: The Reunion Trailer The long-awaited fan service, brimming with an abundance of warm memories, Lisa Kudrow’s magical “My eyes, my eyes!” and revelatory details about Ross and Rachel finally aired. The on-screen reunion of

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Interactive Virtual Shopper Research
Articles

Entropik Tech Launches Interactive Virtual Shopper Research

If Online Shopping wasn’t enough of a challenge for the Retail sector, Covid-19 has given customers even more reasons to shop online. The steady rise in Online Shopping is recorded up to 44% growth in 2020, and the sudden impact of Covid-19 has left retailers with no

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How Emotion AI is Revolutionizing the Gaming World

Emotion AI is rapidly advancing as applications become more widespread, and the technology becomes more dynamic with 2021 positioned as a breakout year. But exactly how much Emotion AI surrounds people through their computers, smartphones, and video game consoles? Up until 2018,

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Media Planning Optimization | Affect Lab
Case Study

Leading FMCG Brand lifts Marketing Spend ROI by 34%

A globally well-known Fast-Moving Consumer Goods (FMCG) brand with annual marketing spend of over $6 billion runs commercials in several formats on Facebook, Hotstar, and YouTube, majorly consumed through televisions, laptops, and mobiles. Given the ever-evolving complex web of ad

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Usability Optimization Chatbots
Case Study

IT Consulting Firm Maximizes Chatbot Utilization by 21%

A leading IT consulting firm with a revenue of $44.33 billion is driving the digital transformation for a premier multinational bank. As part of the transformative process, one of their mandates is to deliver a superlative customer experience across digital

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Affect Lab