A leading global bank was struggling with a long-standing issue of a leaking customer funnel on its mobile application. While the existing user experience testing methods employing surveys and focus group discussions were able to ascertain the ‘what’ of the
We live in an informative era where consumer’s expectations are increasing by leaps and bounds. With so many alternatives stacked on the shelf next to the brand’s product, it’s difficult to stand out. A big player in the Food Industry
The role of FMCG packaging is very critical in marketing and has gained greater importance in the past few decades. According to research, 84% of professionals working for fast-moving consumer goods are under more pressure to introduce new products to
Indian Wholesaler Saved up to 42% by Leveraging Emotional AI Solution – ShopperEQ’s Planogram Testing
A leading Cash and Carry wholesaler with 52 stores across the nation that are serving 4-million-member partners was looking for data-backed, scientific and scalable technology to test their planograms across the retail chain. Regardless of channel, store format, product, or
Driving conversions in retail, especially in the brick-and-mortar model is becoming complex. To remain viable in this competitive environment, retailers must constantly improve their store economics. A leading Indian retail corporation with 52 stores across the nation that are serving
Know more on how this dental care brand evaluated their new toothbrush packaging displayed on the aisle of the shopping centre for best audience engagement.