Case Studies

Case Study

Product Variant Testing – FMCG

Case Brief: Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle – introduction, growth, maturity and decline, these tests should be able to provide businesses with actionable insights that

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Case Study

Game On: UX testing for Mobile Games

Case Brief: India’s mobile gaming market is all set to cross $400 million by 2022. The number of mobile gamers are also predicted to reach 628 million by 2020 and 1.16 billion by 2030. But tapping into this huge market

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TVF
Case Study

Establishing a Emotional Connect With Viewers

Case Brief: The popularity of OTT content has been increasing at an astonishing pace; Series fanatics across the world are critical of the content quality as well as very vocal on social media, making it very difficult job for the

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Case Study

Optimizing Video Advertisements

[vc_row][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”5/6″][vc_column_text] Case Brief: With the advertising market becoming more cluttered by the second, brands need to connect with the consumers before they can sell their products or services. But the connect to be achieved here isn’t just a

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Affect Lab