Articles

EntropikTech raises $8m in Series A funding

The investment round was led by the $300m Alpha Wave Incubation (AWI) fund, a unit of Falcon Edge Capital and backed by ADQ India, 1st September 2020:  Entropik Tech, a leading Emotion AI company based out of Bangalore, India, has … Read More

People are more likely to survive a plane crash than click on a banner ad. Can you change the odds in your favour?

The title may sound clickbaity, but it’s not. The survival rate for passengers in an aircraft crash ranges from 49 percent to 69 percent, depending on the seat location. Compared to that, the click-through rate (CTR) for a banner ad … Read More

E-commerce and Eye-tracking

How UX testing can help e-commerce platforms analyse their pitfalls

The COVID-19 pandemic has adversely affected numerous industries, such as aviation, hospitality, and automobile. However, it has also been a blessing in disguise for certain sectors such as e-commerce platforms. The sentiment of purchasing goods online is likely to stay … Read More

The subtle art of working from Home @EntropikTech

As with most organizations who have resorted to working from home during the current crisis, we at EntropikTech have been actively engaged in regulating processes across various departments to serve our clients and stakeholders to create positive ripples and aid each other … Read More

Impact of Corona across various sectors

We are in an unprecedented time, where mankind is facing a global crisis with COVID 19. Though there is a serious economic impact to be taken into account, various companies continue to manage workforces remotely and employees seem to adapt … Read More

How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More

Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies

Affect Lab employs its multimodal Emotion Recognition technologies, including EEG-Brain Wave Mapping, Eye Tracking, and Facial Coding, among others – to accurately quantify consumers psychological responses to brand offerings in a coherent and easy to comprehend tabulation, to optimize consumer … Read More

Measuring Viewer Engagement Insights using Emotion AI Featuring Captain Marvel’s Trailer

THE SUBJECT – Fans of the Marvel Cinematic Universe are in for a real treat with this one. When Marvel Studios launched the first trailer of Captain Marvel movie, it almost broke the internet with 109 million views worldwide within … Read More

ENTROPIK TECH UPDATES ITS EMOTION TECH PLATFORM – ‘AFFECT LAB’

At Entropik tech, we offer a more intuitive approach to consumer behavior studies using emotionally perceptive Artificial Intelligence technologies.  Consumer Brands use our solutions through an online SaaS platform – Affect Lab In the last couple of days we have … Read More