Case Study

Measuring Viewer Engagement Insights using Emotion AI Featuring Captain Marvel’s Trailer

THE SUBJECT – Fans of the Marvel Cinematic Universe are in for a real treat with this one. When Marvel Studios launched the first trailer of Captain Marvel movie, it almost broke the internet with 109 million views worldwide within … Read More

Failed marketing campaigns! How we aim to help marketers avoid these disasters.

  What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the open market. A lot of money, time and resources are invested into creating advertisement campaigns as they carry forward an … Read More

Who won the Sales wars? Big billion Day vs. Great Indian festival

SALES WARS – big billion day vs the great indian festival

CASE BRIEF:   The eCommerce industry is growing at a rapid rate and the market competition witnessed by consumers is getting more expensive by the day. From free deliveries, special credits, humongous marketing budgets and more, Indian consumers get to … Read More

Product Variant Testing – FMCG

Case Brief: Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle – introduction, growth, maturity and decline, these tests should be able to provide businesses with actionable insights that … Read More

Game On: UX testing for Mobile Games

Case Brief: India’s mobile gaming market is all set to cross $400 million by 2022. The number of mobile gamers are also predicted to reach 628 million by 2020 and 1.16 billion by 2030. But tapping into this huge market … Read More

TVF

Establishing a Emotional Connect With Viewers

Case Brief: The popularity of OTT content has been increasing at an astonishing pace; Series fanatics across the world are critical of the content quality as well as very vocal on social media, making it very difficult job for the … Read More

Optimizing Video Advertisements

[vc_row][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”5/6″][vc_column_text] Case Brief: With the advertising market becoming more cluttered by the second, brands need to connect with the consumers before they can sell their products or services. But the connect to be achieved here isn’t just a … Read More

Byjus

Content Presentation – What Works & What Doesn’t

[vc_row][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”5/6″][vc_column_text padding_setting=”1″ desktop_padding=”custom-desktop-padding”] Case Brief: Every student has a different way of learning. They look for different formats of tutorials to find what best suits their consumption. We conducted a study on competitive exam tutorials by 3 different … Read More

PaytmFreecharge

UX Optimization; Feature Testing for Apps

[vc_row][vc_column width=”2/3″][vc_column_text]Case Brief: Understanding what will engage users and bring them back as repeat customers, and identifying the elements that might discourage them from taking an action, can be challenging. UX testing is an important line item for every product … Read More