How Emotion AI is Revolutionizing the Gaming World

Emotion AI is rapidly advancing as applications become more widespread, and the technology becomes more dynamic with 2021 positioned as a breakout year. But exactly how much Emotion AI surrounds people through their computers, smartphones, and video game consoles? Up until 2018, the answer was close to “almost none”, but according to Gartner, 10% of personal devices worldwide will possess Emotion AI features on-device or via cloud services by 2022. 

It looks like; what Annette Zimmermann, the renowned Gartner analyst said, will come true soon, “By 2022, your personal device will know more about your emotional state than your own family.”

Even the start-ups and gaming tech companies are substantially investing in Emotion AI using eye tracking, facial coding, and voice analysis to recognize and interpret human emotions. Not only will the gaming firms know what the gamers are feeling while playing their games, but they will also be able to sense players’ emotions and optimize the features according to it. 

Testers and game developers are using facial coding and eye tracking technologies before launch to understand player’s response and design immersive experiences, better interfaces, and improved gameplay. 

Level Up Gamers’ Digital Experience with Emotion AI 

The Coronavirus pandemic and the lockdown that came along drove massive amounts of revenues for the gaming industry worldwide.

According to an Economic Times report, global spending witnessed a steep ascent by 17% to $10.5 billion during March-April in 2020 when the lockdown just began. Overall statistics suggest that during the lockdown, the industry expanded at a CAGR of 21% across India and the customer base crossed 300 million users. With several new games in-store, the market boom is staggering. 

Gamers are spending more time with their dedicated consoles, computers, and mobiles than ever. Besides, with numerous games still in the pipeline, gamers and developers are utilizing Emotion AI for remote game testing. They can gather more in-depth insights into the usability, applicability, and experience of the game. 

The gaming industry is actively deploying Emotion AI technologies to capture dynamic game analytics, develop exciting, engaging and to deliver impactful gaming experiences. 

  • Emotion AI vendors are using their large emotion data repositories to check usability and market testing of the games. 
  • Game developers can detect, identify, and analyze the genuine, unobstructed, and unbiased emotional response from the gamers during play testing at scale. 
  • These large-scale remote testing sessions enable developers to use emotion-mapping, facial codingeye tracking, and analytics technology to improve a player’s gaming experience further. 

How Entropik’s Emotion AI technologies can enable Gaming companies to level-up their game to stay ahead of competition? 

 Eye Tracking Technology 

  • Firms can employ eye tracking to test old and new designs in the same remote session. Heatmaps and eye gaze plots can then help gamers understand whether gamers can navigate and locate options in the game smoothly 

Facial Coding Technology  

The Future of Emotion Technology Recognition in the Gaming World

Gaming firms, developers, and researchers are just getting started in blending Emotion AI solutions and video games to enhance UX. A well-rounded UX can help build brand perception, attract, acquire and retain more users, while continuously improving satisfaction levels.  

Emotion recognition technology platforms are allowing gaming firms to develop many visually appealing, smartly created, immersive, and intelligent games. And an inevitable revolution in the gaming industry through Emotion AI solutions awaits us. 

Affect Lab