Research

Research

Ad In Review

Ad In Review: WhatsApp Launches Print & Digital Ads for Damage Control after Privacy Notification

“WhatsApp respects and protects your privacy” and “Respect for your privacy is coded into our DNA,” the newspaper ads were remarkably different from its clarifications online. The platform’s digital elucidations included, “WhatsApp does not keep logs of who everyone is messaging or calling” and “you can set your messages to disappear,” highlighting the ‘Disappear’ feature of the app, launched recently. … Read More

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Ad In Review

Ad In Review: Oppo’s #BeTheInfinite feat. MS Dhoni

The commercial is a masterstroke from Oppo, getting millions of views not only because it was featuring Ms.Dhoni but also because it connected with the emotion of every Indian Child’s dream i.e to become a ‘Cricket Star’, and how the passion and dedication can help them to be the one. … Read More

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Ad In Review

Ad In Review: Samsung’s #TheOmnipresentBoss Ad Campaign

Samsung delivers a concise message with an interesting ad campaign  #TheOmnipresentBoss, subtly highlights the latest product feature – #AltZLife – ‘Quick Switch’  Samsung’s new ad teaser titled, ‘The Omnipresent Boss’, featuring Gajraj Rao as a spying boss, garnered over 40-million

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