What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the open market. A lot of money, time and resources are invested into creating advertisement campaigns as they carry forward an … Read More
ADVERTISMENT
Marketing 101: Questions Every Content Marketer Should Ask
Social media today, is super cluttered! The volume of content being shared by users and businesses, is increasing by the day. This has resulted in even the best of brands failing at reaching out to their audience with the right … Read More
Let Consumer Emotions define your media strategy for Maximum impact
Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20% of the response rate you deserve. Digital advertising spends in … Read More
Establishing a Emotional Connect With Viewers
Case Brief: The popularity of OTT content has been increasing at an astonishing pace; Series fanatics across the world are critical of the content quality as well as very vocal on social media, making it very difficult job for the … Read More
