Samsung delivers a concise message with an interesting ad campaign #TheOmnipresentBoss, subtly highlights the latest product feature – #AltZLife – ‘Quick Switch’ Samsung’s new ad teaser titled, ‘The Omnipresent Boss’, featuring Gajraj Rao as a spying boss, garnered over 40-million … Read More
consumer research
Startups to look out for in the AI Domain – Entropik Tech
The article was originally published at : Enterpriseitworld Magazine Read the original article at: http://www.enterpriseitworld.com/print-magazine/may-issue-2019/
Decoding Consumer Emotion
The Bengaluru-based company’s AI-powered SaaS platform helps consumer brands understand people’s ’emotional’ response. Originally Published in Business Today Magazine-April 2019 1) The Founders Ranjan Kumar, Bharat Singh and Lava Kumar 2) The Idea While running his adtech firm Redcastle, Ranjan … Read More
Top Advertisements of 2018: Static ads analysis
Authored by Ranjan Kumar, Founder & CEO, Entropik Tech. Originally Published on adgully.com When it comes to static advertisement campaigns across the board, be it online or print media, getting high viewership, high recall, having people engage with them or … Read More
Analytics Insight Magazine – Nov 2018
Read the magazine here: https://www.analyticsinsight.net/Magazine-Issue-November-2018/#page=33
Entropik Tech: Connecting Emotionally With Brands And Consumers Through AI
Originally Published on AnalyticsInsights.net Founded in 2016, Entropik Tech is the only startup to occupy the space of Emotion AI in India. The company explores venues where Emotion AI applications revolutionize products and content and redefine businesses and their interactions … Read More
Failed marketing campaigns! How we aim to help marketers avoid these disasters.
What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the open market. A lot of money, time and resources are invested into creating advertisement campaigns as they carry forward an … Read More
CEO India: Machines Get Emotionally Intelligent – by Ranjan Kumar
Originally Published in CEO India Magazine EmotionAI platforms like Affect Lab, IBM Watson and Affectiva provide brands access to a range of Emotion Recognition Technologies. Read the original article : https://www.magzter.com/IN/Imagine-Media-&-Lifestyle-Pvt-Ltd./CEO-India/Business/303476
Entropik Tech’s Affect Lab wins the ‘Vodafone Talent Contest 2018’
Entropik Tech’s SAAS platform Affect Lab, wins the’Vodafone Talent Contest 2018′ launched to find companies aimed at identifying the emotions that customers feel in their interactions with a brand. More than 200 companies from across the globe were evaluated for … Read More
