emotion ai

How Emotion AI is Transforming Recruitment Dynamics

Transforming the HR and Recruitment Landscape with Emotion AI

For a long time, recruiters wasted precious working hours wrestling with piles of resumes and manually sourcing candidates. Technology tackled that to some extent, with algorithms performing administrative tasks from sourcing to screening candidates. However, talent acquisition leaders agree that … Read More

Ad In Review - Tanishq by Tata Group

Let’s Decode Tanishq’s Ekvatam Commercial Using Emotion AI

Tanishq’s Ekvatam video commercial recently found itself mired in a raging controversy, largely fueled by social media. The advertisement garnered an immense amount of attention, unfortunately for wrong reasons. Ever since the day of its launch, the ad became a … Read More

Decoding consumer emotions with facial expression tracking

“Using Facial Coding To Analyze Customers In This Digital Age”   That’s correct! Conducting surveys and circulating questionnaires among customers are passe in this time and age. Today, understanding customer behavior has gone beyond these conventional methods. Marketers and businesses … Read More

Why your Video Content isn’t going Viral?

Have you stumbled upon a video on YouTube with more than a million views and wondered why it went viral? While some might like to say the creator got lucky, there is actually a whole lot of work and strategy … Read More

Let Consumer Emotions define your media strategy for Maximum impact

Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20% of the response rate you deserve. Digital advertising spends in … Read More

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