The ongoing coronavirus pandemic and accompanying lockdown brought ripples across the global education sector. Millions of students shifted to online learning overnight. As several industries across the globe incurred losses, the EdTech industry witnessed a boom like never before. With … Read More
emotion tech
Transforming the HR and Recruitment Landscape with Emotion AI
For a long time, recruiters wasted precious working hours wrestling with piles of resumes and manually sourcing candidates. Technology tackled that to some extent, with algorithms performing administrative tasks from sourcing to screening candidates. However, talent acquisition leaders agree that … Read More
Watch Video: ‘Emotion AI’ is a Pathway Forward to Drive Maximum ROI
Automation is happening, and there is no doubt it has brought substantial benefits to businesses and economies worldwide. Moreover, Emotion AI is the next step in the evolution of artificial intelligence. It’s one of the most disruptive forces. Thus, the … Read More
Why your Video Content isn’t going Viral?
Have you stumbled upon a video on YouTube with more than a million views and wondered why it went viral? While some might like to say the creator got lucky, there is actually a whole lot of work and strategy … Read More
EMOTION-CONTROLLED MARKETING
In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of hidden motives which escape our Observation.” What truly compels people … Read More
Let Consumer Emotions define your media strategy for Maximum impact
Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20% of the response rate you deserve. Digital advertising spends in … Read More
