EmotionAI

Interactive Virtual Shopper Research

Entropik Tech Launches Interactive Virtual Shopper Research

If Online Shopping wasn’t enough of a challenge for the Retail sector, Covid-19 has given customers even more reasons to shop online. The steady rise in Online Shopping is recorded up to 44% growth in 2020, and the sudden impact of Covid-19 has left retailers with no … Read More

Ad In Review: Best of Easter Ads Launched in 2021

From chocolate bunnies hopping around to ‘egg-cellent’ Easter puns, brands went all out on commercials this Easter. Whether it’s Cadbury’s Creme Egg Golden Goobilee or Target’s New Twist on Traditions, marketers leveraged Easter’s joyful theme well. Let us have a look at … Read More

In The News: Entropik Boosts Emotion-Driven Branding

As a subset of Artificial Intelligence, Emotion AI is emerging as a resourceful technology in detecting and interpreting human emotional signals. The disruptive technology of emotion recognition is ushering in changes to the consumer insights industry, and market research methods … Read More

Top 10 Most Talked About Ads

Top 10 Most Talked About Ads In #Year2020

From Tanishq’s Ekatvam to Ryan Reynolds’ Satan Meets 2020, see if your favorite ad made the cut. Entropik analyzed consumer responses as they watched some of 2020’s most discussion –stirring Ad creatives. … Read More

Ad In Review: WhatsApp Launches Print & Digital Ads for Damage Control after Privacy Notification

“WhatsApp respects and protects your privacy” and “Respect for your privacy is coded into our DNA,” the newspaper ads were remarkably different from its clarifications online. The platform’s digital elucidations included, “WhatsApp does not keep logs of who everyone is messaging or calling” and “you can set your messages to disappear,” highlighting the ‘Disappear’ feature of the app, launched recently. … Read More

Video Conferencing

The Evolving World of Conversation over Video and How Emotion AI is Game Changer

Video conversations are becoming more commonplace by the minute. While human beings are naturally well-versed at interpreting body language, non-verbal cues, and nuanced facial expressions, remote video conversations opened an avenue of opportunities for the Emotion AI industry. … Read More

Ad In Review ‘Heineken – Back to the Bars’

Heineken’s 60-secs Ad #BacktotheBars, imagines the new normal at clubs in a pandemic-stricken world.Affect Lab deployed the Emotion AI tech to figure out what caught the viewer’s attention, how engaged audiences were to the ad film, and how long did they maintain continuous attention. … Read More

Emerging Technology Trends in HR to watch out for in 2021

Emerging Technology Trends in HR to watch out for in 2021

Emotion AI tech hold the key by having the ability to compensate for the lack of human touch and the absence of brimming workspaces. Emotion AI has the power to revolutionize the workplace of the future. … Read More

"Powered with technologies such as eye-tracking, facial coding, and UX testing techniques in Emotion AI, educators can reform their content to maximize the student's learning. AI-driven emotion analytics and algorithms can also help teachers gain insights into the emotional intelligence, learning abilities, and behavioral skills of each student," writes Ranjan Kumar,

Future of Emotion AI In The Education Sector

The ongoing coronavirus pandemic and accompanying lockdown brought ripples across the global education sector. Millions of students shifted to online learning overnight. As several industries across the globe incurred losses, the EdTech industry witnessed a boom like never before.  With … Read More

Video: Decoding Consumer Behavior Using Emotion AI

Testing the emotional consumer experience has often led to 4X ROIs in companies, suggest studies. Moreover, Emotion AI is helping businesses drive maximum ROI by understanding their consumers’ emotions. By deploying technologies like facial coding, eye tracking, and brainwave mapping, … Read More

Affect Lab