Entropik Emotion Report

Entropik’s Emotion Report: Most Talked About OTT Trailers in USA – May 2021

The OTT war is on round-the-clock. The tussle to bring on board more subscribers means OTT players are striving to stream unique and emotionally resonating content. And today, exciting, fast-paced, action-packed, and short-form tidbits or trailers are instrumental in amping up viewers’ responses and … Read More

Entropik’s Emotion Report: Powerful Ads on Women’s Day 2021 that Caught Viewers’ Attention

Fueled by fantasy than reality, ad campaigns often fail to represent and market to women. However, on the occasion of International Women’s Day 2021, Entropik presents to you the latest women-centric ads stirring meaningful conversations through fun, emotional, and offbeat … Read More

Dove Stop The Beauty Test

Ad In Review: Dove’s New Campaign #StopTheBeautyTest

3 out of 4 women are rejected as prospective brides due to beauty biases and their looks, indicates the Dove’s Beauty Test Study. Matrimonial statistics from the Unilever-owned personal care brand reveal how society subjects every Indian woman to a … Read More

Affect Lab