A year that brought the world everything from bushfires to murder hornets to a pandemic also saw some of the most confusing, controversial, tear-jerking, funny, imaginative, bold commercials on screen. Today when one wrong dialogue can land your brand in a week-long Twitter war, decoding consumer emotions holds the key to creating commercials that win big.
Emotional pull from an advertisement directly influences a customer’s intent to make a purchase. Especially in modern-day times, emotionally appealing ads are instrumental in building long term customer relationships and driving sales. Today consumers are looking for a more human approach to advertising, and Emotion AI technologies are helping accomplish just that.
To understand what drives a viewer’s response to ‘like’ or ‘dislike’ your ad, Entropik Tech deployed its Emotion AI platform Affect Lab to delve deep into the audience’s mind. We analyzed consumer responses as they watched some of 2020’s most discussion –stirring creatives to deliver emotion-rich real-time insights.
From Tanishq’s Ekatvam to Ryan Reynolds’ Satan Meets 2020, read on the full article at Campaign India to see if your favorite ad made the cut.
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