Originally Published in Economic Times
Founded in 2016, Entropik Tech is a unique AI company that tracks consumer’s Cognitive & Emotional response at its point of origin using cutting edge technologies like Brainwave Mapping, Facial Coding & Eye Tracking.
Entropik Tech, raised its pre-series A round of $1.1 million led by BIF (Bharat Innovation Fund) and co-invested by Parampara Capital, Arthavida Ventures and Jitendra Gupta, MD, PayU. Existing investors also participated in the round. The investments will help Entropik Tech scale their platform Affect Lab2.0, launch more IP based products and increase global footprint.
Part of Accenture Ventures Cohort, Viacom18 VStEP program, SAP and Plug and Play accelerator programs, the tech startup is also the first company in the $100 million Bharat Innovation Fund’s portfolio.
In a statement, Entropik Tech, Founder and CEO, Ranjan Kumar said, “As consumers, our purchase and consumption decisions are strongly influenced by our emotions. We first decide on a purchase based on emotion, and then try to justify it through the more rational parts of our brain. Our online SAAS platform Affect Lab 2.0 enables brands to measure subconscious emotional responses to their offerings & create resonance with their consumers.”
“Entropik Tech’s AI technique to interpret emotional states & responses from brainwaves is path breaking and has a wide range of uses ranging from understanding consumer preferences to improving mental health. The possibilities are exciting and we look forward to supporting Entropik Tech in maximizing the potential of this disruptive technology” said, Ashwin Raguraman, Partner, Bharat Innovation Fund, in a statement.